I love love love this Guerilla stunt from M&M! The brand can certainly do no wrong when it comes to grabbing attention. From their catchy packaging design (which has made me stop and indulge myself at more Duty Free shops that I care to remember) to their loud advertising campaigns over the years - the cheeky confectionary brand is continuously hitting the nail on the head with the relevant consumer. If you don't go back out to the refreshments desk, to grab a big bag of [more often than not peanut] M&M's to woof down during the film, I would be very surprised. I know I would.
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