“All asses were not created equal” – is the new slogan from Levi’s® – and they’re not talking about ex boyfriends either. What is being emphasized here is that it’s not the size that matters, but the shape - (I couldn’t have put it better myself. Ahem.)
Following on from the biggest research into global 'fit' in recent times, the new range of Levi’s® Curve ID jeans pays attention to three key female silhouettes – slight curve, a demi curve and a bold curve (the latter representing the infamous JoLo behinds out there). These three shapes reportedly make up 80% of women's backsides. Interesting! What Levi’s® also realised during their mammoth drive for consumer insights, is that most women try on numerous amounts of jeans before they find the one that fits just right - half of us trying on as many as 10 pairs, apparently. As a result of this key discovery, Levi’s® decided to make life a little simpler for us and take the trend for all things personalised, one step further. You gotta love 'em!
Remember girls – sexiness and sassiness comes in all shapes and sizes!
Levi’s® Curve ID - In stores NOW!!
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